Working with the Studio Red team, we led the development of an iconic visual identity for Madison Marquette's redevelopment of the Asbury Park Board Walk. The identity was a rugged, rock and roll inflected, graffiti inspired system that could be applied in multiple formats from printed signage, to stencils and dimensional signage. The rough and tumble system saw broad application under Madison Marquette's stewardship, evoking the destination's storied history while pointing the way towards the new things to come.

Scope: #Branding #BrandStrategy #ExperienceDesign #VisualIdentity