While working at New York Cruise Lines, Brier Katama CEO JASON HACKETT led the development of the brand identity and marketing for this new fast casual restaurant concept. Targeted at the local market market as New York's only "Floating Lobster Shack", this waterside dining venue quickly became a hit with locals and tourists. Scope included brand positioning, direction of visual direction, marketing and advertising.

Scope: #Branding #BrandStrategy #ExperienceDesign #VisualIdentity #TourismMarketing #HospitalityMarketing #Social