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Customer strategy, engagement and marketing for the experience economy
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Brand Launches

Brand Launches

Brand Launches

Our team has helped launch amazing new customer experiences.  Our brand launch services, "begin at the beginning" starting with business goals, pricing and ticketing strategy and partner development. We lead the development of advertising, sales and marketing activities, working with our client-partners to develop a strong platform and build the internal infrastructure to carry on post-launch.

 Launch Advertisement for Gulliver' Gate

Launch Advertisement for Gulliver' Gate

Gulliver's Gate

We launched Gulliver's Gate in May of 2017 and have been supporting their efforts since. This new museum in the heart of Times Square has been a hit with the press and guests, earning over 2 billion media impressions and climing to be in the top 60 of over 1,000 things to do in NYC on Trip Advisor.

 North River Lobster Company

North River Lobster Company

The North River Lobster Company

The North River Lobster Company innovated the dining cruise segment. We created a fresh, youthful dining experience that fit with a New Yorker's lifestyle. Designed to answer the needs of the growing residential community west of 10th avenue, North River was an instant hit with locals and has grown to be popular with visitors too.

 Metro Sightseeing

Metro Sightseeing

Metro sightseeing

Metro Sightseeing capitalized on shifting business conditions in the NYC tour-bus market. Designed to complement Circle Line's boat-based sightseeing business, Metro Sightseeing created strategic opportunities for Circle Line that enabled it to grow share.