Social media is an integral part of any brands go-to-market strategy. Our team works to establish the brand voice, target users and craft a sustainable content strategy to drive awareness and encourage engagement
Leveraing the power of influence
Our social media strategy for Gulliver's Gate is based on engaging with genuine followers and influencers on Instagram, Facebook and Twitter. We have generated over 1 million organic, paid and earned engagements since launching the program.
Live social media
Jazz Age Lawn Party
The Brier Katama team managed all organic, paid and live social media for the legendary Jazz Age Lawn's Party's 2016 season. In addition to the content strategy and community management for Facebook and Instagram, we also produced Snapchat stories for every day of the series.
Driving revenue through social
Working with a national attractions client, we deployed a series of video-based Facebook campaigns that drove traffic and revenue by nearly 40% year over year and a 617% ROAS. Cost per 1,000 impressions averaged $8 with a $.0485 cost per action.