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Customer strategy, engagement and marketing for the experience economy
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Strategy and Positioning

Strategy & Positioning

Brier Katama leverages its deep experiences as marketers, developers and operators to assist our clients in defining their business goals and crafting strategies to achieve them. From market research to marketing plans, sales strategies and pricing schemes, our team works alongside their client counterparts to arrive at real world solutions that deliver on key metrics.

 Confidential Client

Confidential Client

Competitive Benchmarking

Working with a major spirits manufacturer, the Brier Katama team researched how competitive manufacturers created branded experiences around their products. This effort is part of a larger engagement developing a marketing strategy and digital platform recommendation.

 Bonchon Positioning

Bonchon Positioning

Positioning Research

Brier Katama was commissioned by Bonchon chicken (a national franchise restaurant group) prior to a major strategic expansion. We worked with franchisees across the country to understand Bonchon's positioning and how consumers viewed the brand.

 Renaissance Navigator Prototype

Renaissance Navigator Prototype

Service as Brand pillar

Our team collaborated with Mariott Hotels & Resorts to uncover how Renaissance could differentiate itself in a crowded boutique hotel marketplace. Our prototype work with the Renaissance Baltimore became the foundation for the Renaissance Navigator program.